Case Studies

Create a problem-driven UGC video that immediately resonates with hikers by highlighting a frustrating real-world issue: smushed sandwiches or unappetizing trail snacks
I decided to position Chuck’s grass-fed beef sticks as the solution: not only as a hiking snack, but an option you can easily grab whether you're hiking, traveling, working, or simply need a convenient grab-and-go option throughout the day
This video works because it addresses a common challenge hikers face: finding a convenient, protein-packed snack that's easy to carry on the trail and doesn’t get squashed easily
By showing Chuck’s beef sticks in use out on the trails, the product feels like part of the experience rather than overly promotional. This helps build trust, relatability, and stronger appeal among active, adventure-focused consumers

This campaign was rooted in feeling over explaining. The brand wanted creators to focus on the subtle shifts, everyday rituals, and quiet moments where you notice something different — more ease, more presence, more connection.
Slow mornings, soft resets, daily routines, and those unspoken “something just feels better” moments.
The team wanted creator content to feel natural, elevated, and immersive — less about selling, more about letting the viewer feel it with you.
I chose to position Ananda Elixir’s Shroom Soda as a delicious, nutritious “better-for-you” soda alternative while making the product feel approachable. The focus was on driving curiosity and creating an emotional connection through relatable storytelling rather than overly promotional messaging.
This style of content works because it sells the feeling and lifestyle around the product rather than just the product itself.
The combination of relatable storytelling, calming visuals, and natural product integration helps build trust quickly and makes the audience more likely to imagine the product fitting into their own daily routine.